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BBA - Data Analytics and Artificial Intelligence Highlights

Dive deep into data-driven decision-making, machine learning, and AI technology, equipping yourself with the necessary tools and skills to excel in the fields of data analytics and artificial intelligence.

3

YEAR FULL-TIME PROGRAM

5+

SPECIALISATIONS OFFERED*

6+

MONTHS OF INTERNSHIPS*

3

CAPSTONE PROJECTS

Course Overview

The BBA in Data Analytics & Artificial Intelligence is designed to equip students with cutting-edge skills in data-driven decision-making, AI-powered business solutions, and strategic analytics. This program integrates business management fundamentals with data science, machine learning, and artificial intelligence, preparing students for careers in tech-driven industries.

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Key Offerings

40+ industry-led sessions and workshops by experts in Data Analytics, AI, and Machine Learning
Develop a professional portfolio showcasing data analysis projects, machine learning models, and AI applications to enhance employability
Access to seed funding up to 5 Cr through collaboration with industry partners and incubators for AI-driven startups
10 days of global immersion in top tech hubs like Silicon Valley or Bengaluru to experience cutting-edge data analytics and AI technologies
Capstone projects every semester focused on real-world data analysis and AI problem-solving
Choose from 8 specialized certifications in areas like Data Science, Machine Learning, AI Algorithms, and Data Visualization

Who can do BBA - Data Analytics and Artificial Intelligence?

⭐Completed class 12th in any stream with a strong interest in data analytics and artificial intelligence
⭐Graduates with a background in IT, Computer Science, Mathematics, or related fields
⭐Minimum 50% marks in class 12th or equivalent

Course Curriculum

Year 1: Business & Analytics Fundamentals

  • Introduction to Business & Management
  • Principles of Marketing & Digital Strategies
  • Financial Accounting & Business Mathematics
  • Business Communication & Soft Skills
  • Fundamentals of Data Analytics & Big Data
  • Introduction to Artificial Intelligence & Machine Learning
  • Basics of Python & R for Business Analytics
  • Statistics for Business Decision-Making

Year 2: Advanced Data Science & AI Applications

  • Data Visualization & Business Intelligence Tools (Power BI, Tableau)
  • Predictive Analytics & Machine Learning Algorithms
  • AI in Business & Process Automation
  • SQL & Database Management for Business Analytics
  • E-Commerce & AI-driven Consumer Behavior Analysis
  • Operations & Supply Chain Analytics
  • HR Analytics & Workforce Optimization
  • Cloud Computing & AI Deployment

Year 3: AI & Data-Driven Business Strategy

  • Advanced AI Techniques (Deep Learning, NLP, Chatbots)
  • Financial Analytics & Investment Strategies
  • Cybersecurity & Ethical AI Practices
  • Blockchain & AI Integration in Business
  • Entrepreneurship & Innovation in Data-Driven Businesses
  • Capstone Project: AI & Data Analytics for Business Growth
  • Internship / Industry Training

Key Highlights

Career Opportunities

Top Recruiters: Tech Companies, Financial Institutions, Consulting Firms, E-Commerce Giants

Our Placement Partners

BBA - Data Analytics and Artificial Intelligence Summary

BBA in Data Analytics and Artificial Intelligence is an undergraduate program focused on data analysis, machine learning, and AI technology, preparing students for roles in the rapidly growing data science and AI fields.
This course is ideal for students who want to specialize in data analytics, artificial intelligence, and machine learning, regardless of their previous educational background.
The duration of the BBA - Data Analytics and AI program is 3 years, divided into 6 semesters, providing a comprehensive understanding of both business and technology.
The average starting salary for graduates in this field ranges from 4-8 Lakhs per year, depending on roles, skills, and industry experience in data analytics and AI.
Graduates can pursue careers in data analysis, AI development, machine learning, business intelligence, and data-driven decision-making across various industries.
Top companies hiring BBA - Data Analytics and AI graduates include tech giants like Google, Microsoft, Amazon, IBM, and various data-centric firms, offering excellent career prospects.

Frequently Asked Questions

1. What programming languages are taught in this course?

2. What industries require data analytics professionals?

3. Are there hands-on AI projects?

4. Is prior coding knowledge required?

5. What tools and software will I learn?

6. What job roles can I pursue after graduation?

Partner Campuses

Choose from 4+ campuses across India

IIMT University, Meerut image 1

IIMT University, Meerut

BBA Program | UGC approved

SAGE University Indore image 1

SAGE University Indore

BBA Program | UGC recognised

Subharti University, Meerut image 1

Subharti University, Meerut

BBA Program | UGC recognised

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Comprehensive program covering aerodynamics, aircraft structures, and flight mechanics.

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Specialized program in defense technologies, weapons systems, and military engineering.

HR & Aviation Management

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Program focusing on human resource management and aviation industry leadership.

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